> ## Documentation Index
> Fetch the complete documentation index at: https://docs.mettlestate.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Monetisation

> Built-in ways an operator can generate revenue from a deployment: ad inventory, sponsor placements, subscriptions, virtual currency, and prize funding.

export const currencyName = "Mettallions";

export const productName = "Mettlestate";

The platform ships with monetisation built in, so an operator does not need to bolt on a separate ad server, billing product, or storefront. Each capability below is configurable per deployment and can be switched off entirely if it is not part of your model.

## Ad Inventory

A built-in ad management system handles creative, placement, and measurement from the admin dashboard.

* **Creative upload** — deploy new creative directly from the dashboard, with no code change or external dependency
* **Formats** — static, animated, and video
* **Custom placements** — position ads contextually so they stay relevant and do not interrupt the player journey
* **Homepage rotation** — timed rotating slots share premium placement across several partners
* **Run-of-site rotation** — platform-wide delivery that follows players as they move between pages and features
* **Reporting** — live impressions, clicks, CTR, and engagement rates per campaign

## Sponsor Placements

Beyond banner inventory, sponsors can be attached to the competitive product itself.

* Branding on individual events, stages, and leaderboards
* Sponsored events run as a normal event with partner branding applied
* Placement performance reports alongside the rest of your ad reporting

## Subscriptions

An optional premium tier gives players a recurring reason to pay and gives operators recurring revenue.

* Benefits are configured per deployment — common examples are boosted prize pools and subscriber-only cosmetics
* Subscriber status is enforced across events, rewards, and the shop automatically
* Can be disabled where a deployment has no paid tier

## Virtual Currency & Shop

A soft currency and storefront let players spend inside the platform without a cash transaction each time.

* The currency is named per deployment — it is called {currencyName} on {productName}
* Players earn it through play and progression, or acquire it directly
* The shop sells cosmetics such as profile frames and banners, plus entries into prize draws
* Items can be permanent, limited-time, or restricted to subscribers

## Prize Funding

Prize pools are configured per event and stage, in the currency you choose, and are distributed automatically once results are verified. Pools can be funded by the operator, by a sponsor, or from entry-driven revenue, and prize configuration is independent of how the pool was funded.

## Reporting

Financial and campaign reporting is available across events and periods, with exports for accounting. See [Financial Reporting](/finance/reporting).